Monte Carlo simulation is introduced early, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. PivotTables and PivotCharts, used frequently in businesses, are introduced from the start. Chapters include screenshots to make it easy to conduct analyses in Excel 2010 with time-saving shortcuts expected in the business world. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. A number of examples focus on business in emerging global markets with particular emphasis on China and India. The author emphasizes communicating results effectively in plain English and with compelling graphics in the form of memos and PowerPoints.Statistics, from basics to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. Students learn to build models using logic and experience, produce statistics using Excel 2010 with shortcuts, and translate results into implications for decision makers. This updated edition of the popular text helps business students develop competitive advantages for use in their future careers as decision makers.
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To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. Описание: Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. Название: Business Statistics for Competitive Advantage with Excel 201 Nonlinear models are motivated with arguments of diminishing or increasing marginal response. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included.
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Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. PivotTables and PivotCharts, used frequently in business, are introduced from the start. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. The author emphasizes communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Statistics, from basic to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios, and managers need to understand how to use statistics to create such advantages. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. Описание: The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Иллюстрации: 5 black & white illustrations, 370 colour illustrations, 30 black & white tables, biography
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